Marketplace Vs. Your Own Online Store: What's The Difference?

Selling on a marketplace (like a large third-party platform) means borrowing its existing traffic and trust, but also its fees, rules, and competition from other sellers on the same page. A business's own online store costs more effort to bring traffic to, but gives it full control over branding, pricing, customer relationships, and data — nothing rented, nothing that can change under a new policy overnight.