What Is Local SEO?

Local SEO is the subset of SEO focused on appearing in searches tied to a location — "plumber in [city]" or the map results that show up above regular search listings. It relies heavily on a claimed, accurate Google Business Profile, consistent business name/address/phone details across the web, and genuine local relevance in the website's content.

For businesses that serve a physical area rather than the whole internet, local SEO usually matters more than general SEO.