What Is SEO?

SEO (Search Engine Optimization) is the practice of structuring and writing a website so that search engines like Google can understand what it's about and show it to people searching for related things. It covers technical factors (how fast and well-structured a site is), content factors (whether the words on the page actually answer what someone searched for), and reputation factors (whether other trustworthy sites link to it).

For a small business, SEO is usually the difference between being found by someone searching "jewellery shop near me" and being invisible to them entirely, no matter how good the business itself is.